Europe is often associated with popular destinations like Paris, Rome, and Barcelona—but beyond the tourist hotspots lies a treasure trove of lesser-known cities brimming with culture, charm, and authenticity. In 2025, more travelers are seeking meaningful experiences away from the crowds. If you’re looking for a refreshing European getaway, here are five underrated cities in Europe that deserve a spot on your travel list.
1.
Plovdiv, Bulgaria-Underrated Cities in Europe
– The Oldest Living City in Europe
As one of the world’s oldest continuously inhabited cities, Plovdiv combines Roman ruins, Ottoman architecture, and vibrant street art. Located in southern Bulgaria, it boasts a charming Old Town, a lively creative district called Kapana, and a Roman amphitheater still used for concerts.
📍 Perfect for: History lovers, budget travelers, and creatives seeking inspiration.
Don’t Miss: A walk along Nebet Tepe, sunset at Alyosha Monument, and a wine tasting tour in nearby Thracian Valley.
👉 Official Plovdiv Tourism Website (external dofollow)
2.
Tartu, Estonia-Underrated Cities in Europe
– The Intellectual Heart of the Baltics
Often overshadowed by Tallinn, Tartu is Estonia’s second-largest city and the country’s cultural soul. Home to the nation’s oldest university, it’s brimming with youthful energy, quirky museums, and riverside cafés. In 2024–2025, Tartu is a European Capital of Culture, making now the perfect time to visit.
📍 Perfect for: Culture seekers, digital nomads, and fans of lesser-known cities with depth.
Don’t Miss: The Upside Down House, AHHAA Science Center, and the Emajõgi river promenade.
🔗 Internal Link: Read more about hidden places in Eastern Europe
3.
Graz, Austria-Underrated Cities in Europe
– Vienna’s Laid-Back Cousin
Graz is Austria’s second-largest city but feels refreshingly calm compared to Vienna. Its UNESCO-listed Old Town, baroque palaces, and the futuristic Kunsthaus Graz make it a delightful blend of history and modern art. Plus, it’s a UNESCO City of Design.
📍 Perfect for: Architecture lovers, foodies, and fans of slow travel.
Don’t Miss: Schlossberg hill funicular, the iconic Murinsel, and sampling Styrian pumpkin seed oil dishes.
4.
Aarhus, Denmark-Underrated Cities in Europe
– A Nordic Cultural Hub
Often overlooked in favor of Copenhagen, Aarhus is Denmark’s second city and a hidden gem in Scandinavian travel. Its mix of Viking history, innovative gastronomy, and forward-thinking design makes it a must-visit.
📍 Perfect for: Solo travelers, modern art fans, and those curious about New Nordic cuisine.
Don’t Miss: ARoS Art Museum (look for the rainbow panorama), Den Gamle By open-air museum, and street food at Aarhus Street Food Market.
5.
Coimbra, Portugal-Underrated Cities in Europe
– Where Fado and Academia Collide
Tucked between Lisbon and Porto, Coimbra is a hilltop city known for its university—the oldest in Portugal. The city oozes history but maintains a youthful vibe thanks to its student population. Traditional Fado music here has a distinct tone that reflects the academic soul of the city.
📍 Perfect for: Music lovers, literary travelers, and those looking for an alternative to Lisbon.
Don’t Miss: Joanina Library, the University Botanical Garden, and a Fado night in a student tavern.
Why Choose Underrated Cities in Europe?
Choosing underrated destinations not only helps avoid crowds but also supports local communities and often comes with lower costs. These cities offer authentic experiences, unique architecture, regional cuisines, and a slower pace of travel—ideal for 2025’s evolving travel trends.
Frequently Asked Questions-Underrated Cities in Europe
What are the benefits of visiting underrated cities in Europe?
- Lower travel costs
- Fewer crowds and tourist traps
- More authentic cultural experiences
Are these cities safe for solo travelers?
Yes. All cities mentioned—Plovdiv, Tartu, Graz, Aarhus, and Coimbra—are generally safe with a low crime rate, making them suitable for solo adventurers.
How can I reach these destinations?
Most cities are connected via regional airports or major train lines. Consider using a European rail pass or budget airlines for convenient travel.
Final Thoughts
In 2025, venturing beyond the typical European hotspots is more rewarding than ever. Cities like Plovdiv, Tartu, and Aarhus offer rich experiences without the crowds. Whether you’re chasing culture, food, or history, these underrated gems will leave you inspired and refreshed.